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Pop

Generic Conventions

Mise-en-scène

  • Pop musicians normally dress in modern, flashy and expensive clothes to draw the attention of their audience

Editing

Camera

  • Pop music video normally have high-key lighting to   make the audience feel                          upbeat

  • Female pop artists tend to use lots of make-up in order to make themselves look 'fault-less'

  • Pop songs are generally up beat and have a fast tempo, therefore the pace of editing is much faster

  • Pop music videos involve many medium and close up shots as the artist wants the audience to know who he/ she is.

  • Filters and cinematics are used in order to entertain the audience

  • Normally the camera isn't stationary - either panning or tracking in order to keep with the flow/ beat of the song

  • Lots of fast paced edit cuts in sync with the beat of the song to keep/ grab the attention of     the audience

Music videos from the Pop genre tend to all follow the same style/ theme. Almost every pop artist that is present in their music video wears flashy/ expensive clothing drawing the attention towards them. As well as codes of dress the editing techniques are also very similar as music from the pop genre is generically fast paced and 'upbeat' therefore the pace of the editing is fast so a frequent use of edit cuts. Below are 2 music videos from the Pop genre which follow the pop genre conventions:

Shut up and Dance ~ Walk The Moon

'Shut up and Dance' is a very unique music video however does strongly follow the generic conventions from the pop genre - as you can see there are lots of visual effects used in this music video which isn't typical of a pop song, making it unique. However the animations/ effects fit the 'upbeat' theme of this music video due to the colours and flashing lights used in the nightclub.

The pace of the editing suits the pop genre as there is no camera shot which lasts longer than 5 seconds giving the audience the 'upbeat' feeling.

Shake It Off ~ Taylor Swift

'Shake It Off' uses many generic conventions for a music video in the pop genre. Firstly, Taylor Swift is filmed in at least 7 different expensive/ flashy outfits instantly gaining the audiences attention, she is also filmed with a different make-up style in each outfits, again fitting into the pop genre as generically most female artists want to be represented as 'fault-less'.

The pace of editing changes throughout the video, as the beginning the tempo of the song is slower therefore the edit cuts are slower however as the video progresses the pace of edit cuts increases due to the faster tempo - matching the conventions of fast paced editing in a pop music video.

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