How effective is the combination of your media product and ancillary texts?
At the beginning of the creation for our music video and ancillary products I wanted to create snyergy between all the different products as it will tell the audience that the products are all linked together. I created synergy between my products by using the same font, similar colour corrections, reference to the same character(s)/ shots and the use of the same music institution logo (Kitsuné).
Screen grab from the music video
Digipak
The photographs on this page are of 2 ancillary products (poster and digipak) and a screen grab from the final music video. As you can see above the screen grab from the music video and my digipak both have a similar colour theme (blue) in order to represent the location as 'cold' and 'lonely'. However my poster doesn't follow the same colour theme as the digipak/ screen grab from the music video. This is because in the music video there are flashbacks and the protagonist (homeless character) is happy, therefore I wanted to have an ancillary product which shows both sides to the music video. Also, I felt as though a magazine advertisement needed to seem appealing, so using brighter colours would attract the attention of the audience.
An aspect that I kept identical throughout the production of my ancillaries/ music video was the font, the reason for this is because Two Door Cinema Club has a set font that they use on every album cover and therefore I felt that it was necessary to use the same font. As well as using the same font as the band, by using the exact font on each ancillary increases the synergy between the products and allowed my audience to easily distinguish the links between each product.
The digipak includes a photograph of the performer from the music video, the reason I used the two characters in the digipak was because generically the audience knows what the performer looks like and therefore including the performer into the digipak will potentially attract more people to want to buy it. As well as the marketing technique it also creates more synergy between the music video as the audience can put two and two together and realise that the music video and digipak are strongly linked.
By using Becca (homeless character) regularly in every product (poster, digipak and music video) allows the audience to gain a 'bond' with her and each time they see a new a product they see her face and can instantly recognise that she is from the music video 'Settle' by Two Door Cinema Club. This alone shows that there is a large amount of synergy throughout my production as a whole.
My poster has reference to the final shot in our music video which is the most memorable shot due to its meaning. The reason I chose to use the image I did for the poster was because the final shot in every music video is always the most memorable, and therefore the audience will remember the last shot and will in turn be able to see that my poster links with the music video. This again was another technique I used to increase the synergy between my products - using similar camera shots.
Poster
From my audience feedback of my overall finished production and ancillary products, 100% of people said that they could easily reference the links between the ancillaries and music video. 72% of people said that they thought it could have been better if the poster also fitted the 'blue' colour theme in order to create more synergy.
Overall, after reflecting on my ancillaries and music video I believe I have successfully created synergy between each individual piece of work and the techniques I used in doing this were effective because of their simplicity.